The quantity of data that are collected by businesses and governments with the assent of consumers and citizens needs to be rethought now that systems exist to analyze and correlate petabytes of information in real-time. Sharing of personal data in the past was predicated on the knowledge that it would be filed away, maybe even in the small print of a three-pound phone book. In the age of CAPP II, Google etc. historical standards for what information is considered public must be reconsidered.