From The New York Times Magazine The Tug of the Newfangled Slot Machines: "Slot machines are in fact for those well into the second half of life. Manufacturers design games primarily for women over 55 with lots of time and disposable income, and casinos near retirement communities in and around places like Phoenix and San Diego operate small fleets of jitneys that shuttle back and forth to assisted-living centers. As a come-on, one casino advertises free oxygen-tank refills for its players, and heart defibrillators are increasingly becoming standard equipment inside casinos. If a good portion of the younger set today is hooked on video games, it seems that the over-60 crowd has its own similarly hypnotic fixation. ''For older people, it's a safe environment,'' Baerlocher says. ''There are cameras and security guards everywhere. You can go to one place and shop and eat and be in a crowd even if you don't know anybody.'' As one old Las Vegas hand put it, the country's casinos are now providing ''day care for the elderly.''
Sunday, May 09, 2004
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