Airline Clubs Need an Upgrade to Compete with the Airport

Airports are becoming much nicer places to hang out, likely because all of the extra time we spend there now has made it economically attractive to sell better dining options, shopping, etc. At the same time, Airlines are in bankruptcy and airline clubs (i.e. Red Carpet Club, President's Club, Crown Room) have become little more than glorified waiting rooms. With the Virgin Airways club as the noted exception, many airports are better places to wait for a flight than in the crowded lounges behind smoked glass doors.

Airlines should get out of the club business and hand it over to private club operators, or hotel companies that understand hospitality and are looking for a brand extension.