A weblog that catalogs what's shaping the thinking at the DSB Policy Institute.

Wednesday, August 24, 2005

Hollywood and General Motors

GM stared death in the face and killed the focus groups. You can't design cars people want by committee. And GM is learning that lesson and trying to build cars, like the Pontiac Solstice, that drivers want to buy for reasons other than 'employee pricing'.

Big Hollywood studios are building movies with focus groups, committees and are wondering why attendance is down week after week at the box office. Sure, HD, DVD, TiVo, the Internet, iPod, podcasts, Harry Potter. But until WB learns from GM, we will see more Aztecs than Solstices.

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