Bottled Tap

Everyone knows that Dasani is just filtered tap water in a bottle. Remember that whole brouhaha in the UK when they got photos of the Dasani facility and it was basically just garden hoses and plastic bottles (or so)?

Well, the DSBPI entrepreneurial team believes that Dasani has opened up a new market niche in the competitive water space for "Bottled Tap". We plan on launching branded Tap from various high profile locations around the US "Beverly Hills Tap", "SoHo Tap", "Jackson Hole Tap". Customers can sample water that is usually reserved for the jetset!

Probably won't be sold at Whole Foods.