The NYT article Where the Boldface Bunk tells the tale of 740 Park Ave. -- the toniest address in town for the Forbes crew. The text raves for two (web) pages on the heritage and design of this edifice, where prices soar to $30mm for an apartment. But a revealing quote ends the article, hitting on a theme oft cited on these pages:

"In the interim, fortune, not fortunate birth, has become the primary qualification to live at 740. But newcomers soon discover that living there does not answer life's persistent questions. "When one aspires to grandeur and lives with grandeur it becomes matter-of-fact rather than grand," said A. Laurance Kaiser IV, owner of Key-Ventures, a Manhattan real estate brokerage, who has sold many apartments at 740. "They can't wait to get in there, but once they do, they find out it's just a nice building with lovely apartments."